Graphics and Layout

“The Principle Design”

1.) BALANCE
The visual weight of object, Textures colors,and space is evenly distributed on the screen.

2.) EMPHASIS
An area in the design that may appear different in size, texture, shape of color to attract the viewer’s attention.

3.) MOVEMENT
Visual elements guide the viewer’s eyes around the screen.


4.) Pattern, Repetition and Rhythm
These are the repeating visual element on an image or layout to create unity in the layout or image. Rhythm is achieved when visual elements create a sense of organized movement.

5.) PROPORTION
Visual elements create a sense of unity where they relate well with one another.


6.) VARIETY
This uses several design elements to draw a viewer’s attention.


